Enjoy Every Sky

A studio for long‑term pursuits.

We build tools that help people stay with something for a thousand days, tell the stories behind these pursuits, and study what makes products worth returning to.

Colored-pencil drawing of a pale blue sky with soft clouds.
Day 18,925 of The Sky Diary · Ralph Reed, June 25, 2025

Current Work

Products built around thousand‑day pursuits.

We start with what people are creating, then build new ways for others to discover, enjoy, and take part in it.

  • A framed painting of a pale blue sky with soft clouds, from The Sky Diary.

    Live

    The Sky Diary

    Making a 50-year daily sky drawing practice easier to discover, and its paintings easier to collect and give.

  • A phone showing Vacation This Weekend open to a creator-inspired trip to Vietnam.

    In development

    Vacation This Weekend

    Turning travel inspiration into trips people actually take, while creating new ways for travel creators to earn.

  • Illustration of a group of people socializing at the beach beneath a blue sky.

    Exploring

    Workout Later

    Making fitness more approachable for newcomers and more sustainable for the creators who lead it.

View all work

Creator tools

Helping creators focus on creating.

We build tools that help creators reach new audiences, find new ways to earn, and spend less time running a business.

BookDirect.ly diagram showing how Instagram attention becomes segmented audience interest and follow-up opportunities.

Testing

BookDirect.ly

A customizable link in bio that does more than link. Designed to turn audience interest into real plans, bookings, and experiences people can join.

Explore our tools

Collected Stories

The thousand‑day archive.

People who have returned to a pursuit for a thousand days or more, and what became possible along the way.

  • Ralph Reed

    Drawing the sky

    Since September 1, 197319,000+ drawings as of October 2026

    Each entry captures the sky as Ralph Reed saw it that day, creating a visual record of changing clouds, colors, light, and weather over the course of his life.

  • Joshua Drayzen

    1,000 Days of Drawing

    1,000+ consecutive days as of March 2025

    While working full-time scheduling locomotive maintenance, Joshua Drayzen drew every day for more than 1,000 days. In 2025, he exhibited his drawings in a solo show, Spirit Wave.

  • Jim Haynes

    Sunday Dinners

    1978–2020100,000+ guests (estimated)

    Beginning in 1978, Jim Haynes opened his Paris home to strangers for weekly Sunday dinners. The gatherings continued for more than four decades.

Explore all stories

Product studies

What do people gain from coming back?

Retention tells you whether people return. We study what they gain when they do, then explore what products could make possible over time.

Featured product study
Coming December 8

Airbnb at Day 7,000

Belonging takes longer than a weekend.

Airbnb changed where people stay. What could it help them stay for? This study explores how creators and communities could give people something worth returning to.

A colored-pencil sky with a line-drawn hot air balloon carrying two people.

October 10, 2007 · Ralph Reed, The Sky Diary

Balloon illustration added to represent the day Airbnb welcomed its first guests.

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Studio Collaboration

What could your product make possible?

We work with companies to uncover overlooked opportunities, develop product concepts and prototypes, and test new experiences people enjoy and invite others into.

Get in touch